Are you one of the many people around the world who is working from home through one of the direct sales businesses? Where ever you are with this, are you clear who your audience is? If in the Multi Level Marketing sphere selling lotions, potions, pills and vacations, then my guess is you still knock on doors, talk to the family and friends as well as to hold house and hotel meetings. If the case then basically you are fishing in the hope you catch a bite and 95 - 99% will not be interested in your bait.
We all know what it is like. Someone knocks on your door or calls you on the phone trying to sell something. How often do you look for an excuse to avoid the conversation? I know of people who will just close the door or put down the phone without a word said. Despite this, people are on the lookout for bargains, ways to save money or ways to solve their pain. It’s just a matter of finding them with the right solution.
Back to Multi Level Marketing Opportunities, once you have given your pitch, how many come back with the question similar to: “How much will it cost me?”, “is it one of those pyramid things”, “so you are wanting more money”, “It must be a scam”.
But wouldn’t it be better if you could target an audience who were actually interested in what you have on offer? So how do you find those people who:
The first thing to do in your business is to understand who you are marketing to. There are a number of common profiles. For instance, there are the drivers, the go getters in life. There are also the high achievers and successful people.
The starting point when thinking about your audience is to think with the end in mind then reverse engineer the marketing. In other words understand what the people will end up with, whether a product or service or both and think about how best to make that connection – what you may need to say and do.
If looking for people to establish a home business and not to just buy your products then the following profiles apply:
Why not go back to think about what got you started, then put this into the mind of a prospect. There will be others with similar circumstance to yours so consider the following to help you identify your audience:
Now the exciting part of this journey has two strands. You will need to learn to become a leader and learn how to market. They both can be done together. Being a leader means you will have an authority with power in your voice to make that connection with people. When connecting with a prospect they will get that feeling of wanting to follow you.
In terms of marketing, I’m going to recommend internet marketing. Why? Because there are a number of marketing methods, paid and free, that can be used to reach out to anywhere in the world. Choose on or two methods and produce ads targeting the audience you described above. Once they click on your ad, give them more details either through a capture page (landing page, squeeze page) or via your own website. Make sure there is an opt in box (a place for the prospect to leave their details) so that the prospect can reach out to you if your site makes that connection.
Stop fishing and learn to connect with people who really are interested in what you have to offer.
We can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or know how.
My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop the passion and drive – set expectations. Step 2 is much about internet marketing techniques (free information). Step 3 provides an opportunity to work from home. The website is full of information and you will not see such valuable information contained all in one place to help you. The journey starts by following this simple link to Multi Level Marketing Opportunities.
There is no commitment or expense to view the free material available to help you, and you never know, this might be the very thing you are looking for!
We all know what it is like. Someone knocks on your door or calls you on the phone trying to sell something. How often do you look for an excuse to avoid the conversation? I know of people who will just close the door or put down the phone without a word said. Despite this, people are on the lookout for bargains, ways to save money or ways to solve their pain. It’s just a matter of finding them with the right solution.
Back to Multi Level Marketing Opportunities, once you have given your pitch, how many come back with the question similar to: “How much will it cost me?”, “is it one of those pyramid things”, “so you are wanting more money”, “It must be a scam”.
But wouldn’t it be better if you could target an audience who were actually interested in what you have on offer? So how do you find those people who:
- Have a burning desire to be successful in a home business
- Have money to invest in their future
- Are successful people already, but looking for a change?
The first thing to do in your business is to understand who you are marketing to. There are a number of common profiles. For instance, there are the drivers, the go getters in life. There are also the high achievers and successful people.
The starting point when thinking about your audience is to think with the end in mind then reverse engineer the marketing. In other words understand what the people will end up with, whether a product or service or both and think about how best to make that connection – what you may need to say and do.
If looking for people to establish a home business and not to just buy your products then the following profiles apply:
- Existing business or forma business owners
- Real estate investors
- Network marketers/MLMs
- Corporate execs (CEOs, sales execs)
- Internet marketers/affiliate marketers.
Why not go back to think about what got you started, then put this into the mind of a prospect. There will be others with similar circumstance to yours so consider the following to help you identify your audience:
- Sex (male/female)
- The age group
- What one might be doing for a living
- Monthly income
- What bothers you
- What excites you (your dream)
- What keeps you awake at night
- What books do you read
- What is my number 1 problem that I’m prepared to pay to solve
Now the exciting part of this journey has two strands. You will need to learn to become a leader and learn how to market. They both can be done together. Being a leader means you will have an authority with power in your voice to make that connection with people. When connecting with a prospect they will get that feeling of wanting to follow you.
In terms of marketing, I’m going to recommend internet marketing. Why? Because there are a number of marketing methods, paid and free, that can be used to reach out to anywhere in the world. Choose on or two methods and produce ads targeting the audience you described above. Once they click on your ad, give them more details either through a capture page (landing page, squeeze page) or via your own website. Make sure there is an opt in box (a place for the prospect to leave their details) so that the prospect can reach out to you if your site makes that connection.
Stop fishing and learn to connect with people who really are interested in what you have to offer.
We can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or know how.
My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop the passion and drive – set expectations. Step 2 is much about internet marketing techniques (free information). Step 3 provides an opportunity to work from home. The website is full of information and you will not see such valuable information contained all in one place to help you. The journey starts by following this simple link to Multi Level Marketing Opportunities.
There is no commitment or expense to view the free material available to help you, and you never know, this might be the very thing you are looking for!
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